Joy is free to use.

So how do we make money?

From the beginning, we’ve wanted Joy to be a free service, giving every couple the tools they need to plan their special day without added stress. To make this possible, we make money when guests purchase items couples add to their registry that Joy sells, keeping the experience simple and enjoyable for everyone. We’ve also added optional upgrades, like custom domain names, text messaging, and premium designs for digital and printed stationery, so couples can make their wedding experience even more personal. Plus, by connecting couples with trusted vendors and offering helpful recommendations—like travel and accommodation options for guests—we’ve not only kept the core functionality free but also made the software smarter and more thoughtful—anticipating needs and making the journey even smoother and more helpful.